I'm Mae Decano — I design and run the research, qualification, and CRM infrastructure that growing teams rely on. From sourcing leads to scoring them against your criteria to keeping your CRM audit-ready, I build the process so it doesn't depend on me to keep running.
For me, it's trading raw volume for targeted, meticulous research — a CRM that stays clean without babysitting, and a move toward GoHighLevel-powered systems built for precision, not guesswork.
I'm a revenue operations strategist based in the Philippines, specializing in lead generation, CRM management, and research operations. I don't just fill in spreadsheets — I build the SOPs, scoring frameworks, and trackers that make research repeatable across a team.
Today I work with founders and small teams who need a dependable operations partner — someone who can qualify leads against real criteria, keep a CRM clean and current, and hand off work that's ready to act on, not just ready to review. That includes building and managing GoHighLevel-powered CRM and automation systems.
Every engagement runs on a documented process — scoring rubrics and trackers, not guesswork.
Comfortable in GoHighLevel and beyond — automations that don’t need babysitting.
Verified, deduped, and formatted the way you need it — no messy hand-offs.
Processes designed to grow with your pipeline, not break under it.
Targeted list-building using Apollo, LinkedIn Sales Navigator, and manual research — sourced, verified, and formatted the way you need them.
SOP-driven scoring frameworks that tier leads against your criteria — so your team spends time only on the ones worth pursuing.
Building and maintaining pipelines in GoHighLevel or your CRM of choice — automations, tagging, and data hygiene included.
I design the trackers, scoring rubrics, and documented processes that make research repeatable across a team, not just in my head.
Every project follows the same four stages — so you always know where things stand.
I gather raw data from the sources that fit your industry and goals.
Every lead is scored against your criteria — no guesswork, no noise.
Clean data goes straight into your CRM or tracker, tagged and ready.
You get a ready-to-action list — plus a short summary of what I found.
GoHighLevel funnel foundations, automation & deployment, lead nurturing, and pipeline organization — completed via Technical Virtual Assistants / Tara AI Community+, April 2026.
A look at the research, lead generation, and outreach operations work I've led for clients.
View full portfolio on Google Drive
Built high-quality B2B prospect lists using LinkedIn Sales Navigator and Apollo.io — company research, decision-maker filtering, and email verification for outreach-ready CRM data.
Ran prospect research, contact tiering, and Apollo-based outreach for an industry network — sourcing sponsors, speakers, and partners, and managing live outreach sequences.
Identified companies with China-dependent sourcing and supply chains through industry, directory, and LinkedIn research, building qualification criteria along the way.
Three engagements that show the process behind the results.
E-BI needed a steady, high-quality flow of verified B2B prospects for outreach — without sacrificing accuracy for speed.
Used LinkedIn Sales Navigator and Apollo.io to filter target companies and decision-makers by role and fit, verified every email, and organized structured lead lists ready for CRM and outreach use.
Consistently delivered 20–30 verified contacts per hour and 150–200+ per day, with clean, CRM-ready data.
CLAB had a large industry contact list with no consistent way to evaluate who mattered most — outreach was inconsistent and nothing was repeatable.
Built a structured enrichment framework that researched and categorized each contact against fixed criteria, then tiered the list by relevance and outreach priority.
A prioritized, tiered contact system ready for immediate outreach planning — with every new contact run through the same repeatable framework.
The project needed to identify companies with China-dependent sourcing or supply chains — in a way that could scale beyond one researcher.
Researched target industries, trade shows, directories, and LinkedIn to find qualified companies and decision-makers, then documented qualification criteria and workflows alongside the research itself.
Produced organized, outreach-ready research files and a repeatable process the team could scale with consistency and accuracy.
It varies by project scope — a small research batch might turn around in a day or two, while a full CRM build or ongoing lead-gen retainer runs on a weekly cadence we agree on upfront. I'll always give you a clear timeline before starting.
GoHighLevel, Apollo.io, LinkedIn Sales Navigator, advanced Google Sheets, and most CRM platforms. If your stack uses something specific, I'm quick to pick up new tools.
I'm based in the Philippines (UTC+8). I keep regular overlap hours with US and EU teams and communicate clearly around timezone gaps — you'll never be left wondering when to expect a reply.
Mostly async — Slack or email, with regular written updates so you always know where things stand. For kickoffs or check-ins, I'm happy to hop on a call.
It depends on project scope, so I don't post flat rates — reach out with what you need and I'll put together a quote.
I'm currently open to new lead generation, CRM, and research operations engagements. Let's talk about what you need.
workwithmae.decano@gmail.comThoughtful pipelines, built to scale with you.