GROWTH SYSTEMS / CRM · AUTOMATION · AI Capture every lead. Automate the follow-up. Keep bookings moving up.
CRM AUTOMATION SALES FUNNELS AI WORKFLOWS APPOINTMENTS
Growth systems, built with precision
Growth Systems & CRM Automation Specialist

Smarter growth systems with CRM, automation & AI.

I help businesses capture every lead, automate repetitive follow-up, and book more appointments — with GoHighLevel CRM builds, sales funnels, and AI-powered workflows that run without babysitting. One connected growth system your team can actually run.

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Leads researched
4
Core revenue functions
24/7
Automation mindset
🌏
Remote, global support
Mae / Growth OSSystem active
01 · CaptureFunnels + lead capture→ LEAD
02 · NurtureAutomated follow-up→ WARM
03 · BookAppointment booking→ CALL
04 · ScalePipeline + AI workflows→ GROW
Captureevery lead
Bookmore calls
Scaleon autopilot
Behind the pipeline

What does a well-built growth system actually deliver?

Fewer leads slipping through the cracks. Follow-up that happens on time, every time. A calendar that fills itself. I build GoHighLevel-powered systems designed for precision, not guesswork — so growth stops depending on memory and manual effort.

Mae Decano
About me

Systems over spreadsheets.

I'm a Growth Systems & CRM Automation Specialist based in the Philippines. I design and build the infrastructure that growing businesses run on — GoHighLevel CRMs, sales funnels, automated follow-up, appointment booking systems, and AI-powered workflows that connect it all together.

Today I work with founders and small teams who need a dependable systems partner — someone who can map their pipeline, automate the repetitive work, and hand off a growth engine that's ready to run, not just ready to review. Every build is documented and SOP-driven, so the system outlasts the engagement.

Why work with me

What sets this apart

Capture Every Lead

Funnels, forms, and CRM capture wired together — so no inquiry ever slips through the cracks.

Automate Repetitive Tasks

Tagging, routing, reminders, and updates run themselves — your team focuses on selling.

Book More Appointments

Calendar-connected booking flows with confirmations and reminders that cut no-shows.

Improve Follow-Up

Email & SMS sequences that nurture every lead on time, every time — automatically.

Scale Operations

Documented, SOP-driven systems designed to grow with your pipeline, not break under it.

Save Hours Every Week

Manual admin becomes automated workflow — hours back for the work that actually grows revenue.

What I do

Services built around clean, usable systems

01

GoHighLevel CRM builds & pipeline management

Full GHL CRM setup and ongoing management — pipelines, stages, tagging, and data hygiene that keep every deal visible and moving.

02

CRM & business process automation

Workflow automation that handles routing, reminders, task creation, and updates — repetitive admin becomes a system that runs itself.

03

Sales funnels & landing pages

Conversion-focused funnels built in GoHighLevel — from opt-in to thank-you page, wired straight into your CRM and follow-up sequences.

04

Appointment booking systems

Calendar-connected booking flows with confirmations, reminders, and no-show recovery — so a full calendar doesn't depend on manual scheduling.

05

AI automation & workflows

AI-assisted workflows using ChatGPT, Claude, and Gemini alongside Zapier and Make — smart replies, enrichment, and triage built into your stack.

06

Lead generation & prospecting

Targeted, verified B2B lead lists built with Apollo.io and LinkedIn Sales Navigator — scored, tiered, and delivered CRM-ready.

See it in action

Watch a real growth systems audit

Not sure what a "growth system" looks like in practice? Watch me walk through a real audit — where leads leak, where follow-up breaks, and exactly how CRM and automation fix it.

How it works

A process, not a favor

Every project follows the same four stages — so you always know where things stand.

STAGE 01

Research

I gather raw data from the sources that fit your industry and goals.

STAGE 02

Qualify & score

Every lead is scored against your criteria — no guesswork, no noise.

STAGE 03

Organize

Clean data goes straight into your CRM or tracker, tagged and ready.

STAGE 04

Deliver

You get a ready-to-action list — plus a short summary of what I found.

Automation systems I've built

Workflows that run the business while you run the business

Three of these are exported from systems I've actually built; three are the frameworks I install and adapt to each business. Tap any card to enlarge the workflow.

Med spa CRM automation map — lead sources, CRM capture, follow-up, booking, reminders, and retention campaigns ⤢ Click to enlarge
Real workflow

CRM Automation — Med Spa Growth System

A complete med spa automation map: every lead source (Meta ads, Google Business Profile, socials, website) flows into one CRM — with instant email/SMS, messenger automation, abandoned-lead recovery, reminders, review requests, and retention campaigns.

→ One system from first click to repeat client
Med spa appointment funnel — current lost-lead flow vs recommended booking funnel with confirmations, reminders, and review requests ⤢ Click to enlarge
Real workflow

Appointment Funnel — Before & After

An audit-style comparison for a med spa: the current path (ad click with no booking button = lost leads) versus the recommended booking funnel with automated confirmation, reminders, review requests, and repeat-booking flows.

→ Ad spend turned into booked visits, not lost clicks
Real estate pipeline automation — lead form to appointment, property viewed, offer negotiation, won/lost branches, onboarding, and re-engagement ⤢ Click to enlarge
Real workflow

Pipeline Automation — Real Estate

A real estate client pipeline built on real triggers: lead form to appointment to property viewed to offer negotiation — with won deals flowing into an onboarding pipeline and lost deals into a re-engagement campaign.

→ Every outcome has a next step — won or lost
submitsrepliesABCYesYes → Tier ANoNore-enter scoringMeta AdsWebsite FormLinkedIn OutreachLead CapturedSave Lead in CRMData Enrichmentverify email · company · roleLead Score?Tier A · HotTier B · WarmTier C · NurtureNotify Sales+ Call TaskEmail / SMSSequenceLong-TermNurture CampaignBooked?Engaged?Monthly Re-ScoreAppointmentCalendarCRM Pipeline Updatedevery lead has a stage ⤢ Click to enlarge
Framework

Lead Management Workflow

Every lead is captured, enriched, scored against fixed criteria, and tiered — then routed to the right sequence or salesperson.

→ Sales time spent only on leads worth pursuing
FAQbookingcomplexNo → escalateNoretryYesYesEmailSMSChat WidgetInbound MessageAI Triageclassify intent + urgencyIntent?FAQ QuestionBooking RequestComplex / ComplaintAI AnswersInstantlyAI SendsCalendar LinkAI Drafts ReplyResolved?Booked?Human Review& ApproveAI Follow-Upin 24 hoursReply SentConfirmation+ RemindersConversation Logged in CRMhumans step in only when needed ⤢ Click to enlarge
Framework

AI Workflow

Inbound messages are triaged by AI, drafted for reply, and escalated to a human only when needed — powered by ChatGPT, Claude, or Gemini.

→ Faster response times without adding headcount
triggertriggerwait 1 dayYesNo · wait 2 dayswait 2 daysYesNomonthly re-offerNew LeadForm SubmittedTag AddedEnter Nurture SequenceWelcome Emailsent instantlySMS Check-InReplied?Stop Sequence+ Notify StaffMove toEngaged StageValue Emailtips · proof · resultsOffer Email + SMSBooked?Confirmation+ RemindersLong-Term Nurturemonthly touchpointReply detected anywhere → sequence pausesno double-sends · synced to CRM ⤢ Click to enlarge
Framework

Email & SMS Automation

Multi-step nurture sequences across email and SMS, with replies detected and synced back to the CRM to pause or branch the flow.

→ Follow-up that never forgets, never double-sends
Technology stack

The tools behind the systems

CRM & FunnelsGoHighLevel
ProspectingApollo.io
ProspectingLinkedIn Sales Navigator
AIChatGPT
AIClaude
AIGemini
AutomationZapier
AutomationMake
OperationsGoogle Workspace
OperationsNotion
Live Funnel Building Masterclass certificate — GoHighLevel
Certification

Live Funnel Building Masterclass

GoHighLevel funnel foundations, automation & deployment, lead nurturing, and pipeline organization — completed via Technical Virtual Assistants / Tara AI Community+, April 2026.

Featured projects

Real client engagements

Every project here is real, delivered work with real outcomes. For what I can build for you, see the audit walkthrough and the systems gallery above.

View full portfolio on Google Drive
Lead generation

Lead Researcher & Prospect List Builder

Built high-quality B2B prospect lists using LinkedIn Sales Navigator and Apollo.io — company research, decision-maker filtering, and email verification for outreach-ready CRM data.

→ 150–200+ verified contacts delivered daily
Cannabis LAB logo
CRM & outreach ops

Growth Virtual Assistant

Ran prospect research, contact tiering, and Apollo-based outreach for an industry network — sourcing sponsors, speakers, and partners, and managing live outreach sequences.

→ Organized pipeline across sponsors, speakers & partners
Research operations

Qualitative Research Analyst

Identified companies with China-dependent sourcing and supply chains through industry, directory, and LinkedIn research, building qualification criteria along the way.

→ Documented SOPs enabling the project to scale
Case studies

A closer look at how I work

Three engagements that show the process behind the results.

Lead generation · E-BI International, Inc.

Building a high-volume verified lead pipeline

Challenge

E-BI needed a steady, high-quality flow of verified B2B prospects for outreach — without sacrificing accuracy for speed.

Approach

Used LinkedIn Sales Navigator and Apollo.io to filter target companies and decision-makers by role and fit, verified every email, and organized structured lead lists ready for CRM and outreach use.

Result

Consistently delivered 20–30 verified contacts per hour and 150–200+ per day, with clean, CRM-ready data.

Data enrichment · Cannabis LAB

Turning an unstructured contact list into a prioritized outreach system

Challenge

CLAB had a large industry contact list with no consistent way to evaluate who mattered most — outreach was inconsistent and nothing was repeatable.

Approach

Built a structured enrichment framework that researched and categorized each contact against fixed criteria, then tiered the list by relevance and outreach priority.

Result

A prioritized, tiered contact system ready for immediate outreach planning — with every new contact run through the same repeatable framework.

Research operations · China Access Project

Turning raw market research into a repeatable system

Challenge

The project needed to identify companies with China-dependent sourcing or supply chains — in a way that could scale beyond one researcher.

Approach

Researched target industries, trade shows, directories, and LinkedIn to find qualified companies and decision-makers, then documented qualification criteria and workflows alongside the research itself.

Result

Produced organized, outreach-ready research files and a repeatable process the team could scale with consistency and accuracy.

Client feedback

What clients say

Working with Mae completely turned our lead flow around. We’re getting more qualified appointments and a higher conversion rate than ever before. If you need consistent, high-quality leads, I recommend her.

US Contracting CompanyLead Generation & Appointment Booking

Mae transformed our messy CRM into a streamlined machine. Her GoHighLevel funnels are flawless, and the automation workflows have saved our team hours of manual work every week. She truly builds for scale.

US Med Spa ClinicGoHighLevel CRM & Automation
✦ Now accepting new clients — Growth Systems & CRM Automation for teams worldwide ✦
FAQ

Good questions before you ask

What's your turnaround time?

It varies by project scope — a small research batch might turn around in a day or two, while a full CRM build or ongoing lead-gen retainer runs on a weekly cadence we agree on upfront. I'll always give you a clear timeline before starting.

What tools do you work in?

GoHighLevel, Apollo.io, LinkedIn Sales Navigator, Zapier, Make, and AI tools like ChatGPT, Claude, and Gemini — plus advanced Google Sheets and most CRM platforms. If your stack uses something specific, I'm quick to pick up new tools.

What's your timezone and availability?

I'm based in the Philippines (UTC+8). I keep regular overlap hours with US and EU teams and communicate clearly around timezone gaps — you'll never be left wondering when to expect a reply.

How do you communicate during a project?

Mostly async — Slack or email, with regular written updates so you always know where things stand. For kickoffs or check-ins, I'm happy to hop on a call.

How does pricing work?

It depends on project scope, so I don't post flat rates — reach out with what you need and I'll put together a quote.

Ready to build your growth system?

Book a free discovery call — we'll map where your leads leak, where follow-up breaks, and exactly what to automate first. No pressure, no obligation.

Or email me directly: workwithmae.decano@gmail.com

Growth systems, built to scale with you.