I help growing teams find the right B2B prospects, run thoughtful cold email campaigns, and keep lead data and follow-up organized. My work connects research, outreach, and CRM operations so opportunities have a clear next step.
A strong list is only the start. I research fit, verify contacts, prepare and monitor outreach, handle replies, and keep CRM records usable. Teams get clearer visibility into who was contacted, what happened, and what to do next.
I'm a lead generation and revenue operations specialist based in the Philippines. I work across B2B account research, decision-maker sourcing, cold email setup and campaign monitoring, and the CRM processes that keep follow-up on track.
My client work spans targeted partner outreach for a US renovation firm and company research and outbound preparation for an international business advisory team. I combine careful manual verification with practical tools and clear documentation, then adjust targeting and messaging as the campaign teaches us more.
Identify relevant companies, decision-makers, and current buying signals against your ICP.
Check titles, contact details, duplicates, and source quality before launch.
Segment and personalize messages around the recipient’s role, company, and situation.
Monitor responses, flag interested contacts, and route the next step to the right person.
Maintain stages, tags, and notes so the team can see where each prospect stands.
Use deliverability and reply signals to refine the list, message, and sending cadence.
Define the ideal customer, identify target accounts and decision-makers, check fit, and deliver clean, segmented contact records with research notes.
Set up sending domains and mailboxes, coordinate SPF, DKIM and DMARC, verify emails, prepare sequences, monitor deliverability, and manage campaign replies.
Organize pipelines, stages, tags, notifications and follow-up workflows in GoHighLevel so the team has a reliable view of each opportunity.
Track outreach activity, maintain clean prospect data, document handoffs, and report on what each campaign is learning.
A practical walkthrough of lead capture, follow-up, and CRM gaps. This is one example of my systems work alongside prospect research and outbound campaigns.
I tailor the details to the assignment, with clear checks at each step.
I source target accounts and contacts using your ICP and relevant sources.
I check company fit, decision-maker roles, contact quality and duplicates.
I segment records and prepare campaign or CRM-ready fields.
I deliver the list or launch the outreach, then track replies and next steps.
A selection of research, outreach, and CRM work. Client details are summarized at a level appropriate for a public portfolio.
View full portfolio on Google Drive
Built high-quality B2B prospect lists using LinkedIn Sales Navigator and Apollo.io — company research, decision-maker filtering, and email verification for outreach-ready CRM data.
Ran prospect research, contact tiering, and Apollo-based outreach for an industry network — sourcing sponsors, speakers, and partners, and managing live outreach sequences.
Identified companies with China-dependent sourcing and supply chains through industry, directory, and LinkedIn research, building qualification criteria along the way.
Four engagements that show how I approach research, outreach, and pipeline organization.
A New York renovation firm needed relevant architects, interior designers, and other referral partners to approach.
Researched and tiered firms and contacts, prepared role-based personalization, coordinated sending setup, monitored outreach, and handled replies in the CRM.
Launched segmented outreach and surfaced interested partners for a direct introduction with the team.
E-BI needed a steady, high-quality flow of verified B2B prospects for outreach — without sacrificing accuracy for speed.
Used LinkedIn Sales Navigator and Apollo.io to filter target companies and decision-makers by role and fit, verified every email, and organized structured lead lists ready for CRM and outreach use.
Delivered targeted, structured B2B contact lists ready for outreach and CRM use.
CLAB had a large industry contact list with no consistent way to evaluate who mattered most — outreach was inconsistent and nothing was repeatable.
Built a structured enrichment framework that researched and categorized each contact against fixed criteria, then tiered the list by relevance and outreach priority.
A prioritized, tiered contact system ready for immediate outreach planning — with every new contact run through the same repeatable framework.
The project needed to identify companies with China-dependent sourcing or supply chains — in a way that could scale beyond one researcher.
Researched target industries, trade shows, directories, and LinkedIn to find qualified companies and decision-makers, then documented qualification criteria and workflows alongside the research itself.
Produced organized, outreach-ready research files and a repeatable process the team could scale with consistency and accuracy.
Examples from the CRM side of my work. Tap a card to inspect the workflow; scope and setup vary by client.
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A complete med spa automation map: every lead source (Meta ads, Google Business Profile, socials, website) flows into one CRM — with instant email/SMS, messenger automation, abandoned-lead recovery, reminders, review requests, and retention campaigns.
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An audit-style comparison for a med spa: the current path (ad click with no booking button = lost leads) versus the recommended booking funnel with automated confirmation, reminders, review requests, and repeat-booking flows.
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A real estate client pipeline built on real triggers: lead form to appointment to property viewed to offer negotiation — with won deals flowing into an onboarding pipeline and lost deals into a re-engagement campaign.
Every lead is captured, enriched, scored against fixed criteria, and tiered — then routed to the right sequence or salesperson.
Inbound messages are triaged by AI, drafted for reply, and escalated to a human only when needed — powered by ChatGPT, Claude, or Gemini.
Multi-step nurture sequences across email and SMS, with replies detected and synced back to the CRM to pause or branch the flow.
GoHighLevel funnel foundations, automation & deployment, lead nurturing, and pipeline organization — completed via Technical Virtual Assistants / Tara AI Community+, April 2026.
It varies by project scope — a small research batch might turn around in a day or two, while a campaign setup or ongoing outbound assignment follows a timeline we agree on upfront. I'll always give you a clear timeline before starting.
Apollo.io, LinkedIn Sales Navigator, GoHighLevel, Google Sheets, Excel, and AI research tools such as ChatGPT, Claude, and Gemini. If your stack uses something specific, I'm quick to pick up new tools.
I'm based in the Philippines (UTC+8). I keep regular overlap hours with US and EU teams and communicate clearly around timezone gaps — you'll never be left wondering when to expect a reply.
Mostly async — Slack or email, with regular written updates so you always know where things stand. For kickoffs or check-ins, I'm happy to hop on a call.
It depends on project scope, so I don't post flat rates — reach out with what you need and I'll put together a quote.
Tell me what you’re trying to build, who you need to reach, and where your current process gets stuck. I’ll suggest a sensible starting scope.
Or email me directly: workwithmae.decano@gmail.com
Better research. Clearer outreach. A pipeline you can work with.